Go. Do.

A comprehensive rebrand of Microsoft’s flagship suite of creative tools used by authors, leaders, students, number crunchers, and well, pretty much all folks around the world. Signaling their evolution from system-based software to cloud-based apps, this design system and brand campaign re-envisioned almost every piece of design DNA, from the verb-inspired brand purpose and new logo, to brand photo library and messaging system. Designed at Wolff Olins. Photography by Mark Mahaney.